• "Life is a dream for the wise, a game for the fool, a comedy for the rich, a tragedy for the poor."

    Universal Robina Corporation (URC) Profile


    Universal Robina Corporation (URC) was founded in 1954 when Mr. John Gokongwei, Jr.established Universal Corn Products, Inc., a cornstarch manufacturing plant in Pasig. TheCompany is involved in a wide range of food-related businesses, including themanufacture and distribution of branded consumer foods, production of hogs and day-old chicks, manufacture of animal and fish feeds, glucose and veterinary compounds,flour milling, and sugar milling and refining.URC operates its food business through operating divisions and wholly-owned ormajority-owned subsidiaries that are organized into three core business segments,namely, branded consumer foods, agro-industrial products and commodity foodproducts. The Company is also engaged in consumer product-related packagingbusiness through its packaging division, which is included in the branded consumerfood segment, and through its subsidiary, CFC Clubhouse Property, Inc.The Company sells its branded food products primarily to supermarkets, as well asdirectly to top wholesalers, large convenience stores, large scale trading companies andregional distributors, which in turn sell its products to other small retailers and downline markets. Moreover, the products are distributed to approximately 120,000 outletsin the Philippines and sold through URC's direct sales force and regional distributors.

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    Welmar Villanueva Chavez was born in Cadiz City Negros Occidental in 1984,the first son of Wilson and Ma. Ofelia Chavez. He graduated from the University of St. La Salle Bacolod City with the Bachelors Degree of Electronics & Communication Engineering.
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