The Company was the second largest retailer among hypermarkets, supermarkets andcash and carries in the Philippines based on gross sales in 2010 according to Planet Retail.The Company’s customers comprise retail consumers and small business owners who resellproducts in local neighborhood convenience stores, known as ‘‘sari-sari’’ stores, as well ascanteens, restaurants, bakeries and drug stores, among others. In addition to focusing onmiddle to lower income retail consumers, the Company believes it is the only hypermarketsupermarket retailer in the Philippines which strategically and targets local resellers. TheCompany also promotes a one-stop shopping concept of having a wide selection of goods tofurther serve its value-conscious consumers and resellers. With this differentiated businessmodel, the Company has established a brand that has become associated with low prices,value-for money and a wide assortment of goods on offer, as well as being recognized asone of the top five brands in the Philippines in Retail Asia Magazine’s 2010 and 2011 RetailAsia-Pacific Top 500 program.The Company has grown significantly since it commenced operations, expanding itsbusiness from one store in 1998 to 72 stores in 20 cities and 22 municipalities throughoutMetro Manila and the main island of Luzon as of August 26, 2011.
http://www.puregold.com.ph
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